MetricsMan: It Doesn’t Count Unless You Can Count It
Don Bartholomew
Informasi Umum
Kode
20.21.833
Klasifikasi
659.2 - Public relations
Jenis
Buku - Elektronik (E-Book)
Subjek
Public Relations
No. Rak
Tel-U Gedung Manterawu Lantai 5 : Rak 23
Tel-U Purwokerto : Rak 8
Dilihat
98 kali
Informasi Lainnya
Abstraksi
MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession. Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply valid measurement models and frameworks in their practices. This book also provides valuable information for public relations educators and students to learn about the best practices of research and measurement in the industry.
- PRH3C3 - HUBUNGAN MASYARAKAT DIGITAL: PENGANTAR
- KHI4G3 - RISET & PENGUKURAN HUMAS
- KHI3B3 - RISET HUMAS KUALITATIF
- KHI2I3 - RISET HUMAS KUANTITATIF
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
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Pengarang
| Nama | Don Bartholomew |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah |
Penerbit
| Nama | Business Expert Press |
| Kota | New York |
| Tahun | 2016 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
