Learning to Sell Sex(ism) (advertising student gender)
Aileen O'Driscoll

Informasi Umum

Kode

20.21.1658

Klasifikasi

659.1 - Advertising

Jenis

Buku - Elektronik (E-Book)

Subjek

Advertising

No. Rak

Tel-U Gedung Manterawu Lantai 5 : Rak 22
Tel-U Gedung Manterawu Lantai 5 : Rak 23
Tel-U Purwokerto : Rak 8

Dilihat

118 kali

Informasi Lainnya

Abstraksi

This book presents the first in-depth exploration into the gendered attitudes and worldviews of advertising students. Offering a significant contribution to other cultural sociological works concerning the cultural and creative industries, Learning to Sell Sex(ism) adds further weight to the argument that it is imperative that we look closely at the people who create media texts in order to better account for and challenge sexist media content. In this study, such media creators are the advertising industry’s next generation of practitioners and creatives. Involving a mix of in-depth questionnaires, qualitative surveys, interviews with students, observational data, as well as an examination of the components comprising advertising modules, O’Driscoll documents the dominant gendered discourses articulated by advertising students and offers an opportunity for the advertising educational sector to reflect on how it might play its part in reducing stereotypical and sexist content emanating from the industry.

Learning to Sell Sex(ism) will be of interest to students and scholars across a range of disciplines, including media studies, gender studies, sociology, cultural studies and marketing.

• DAI3G2 - MANAJEMEN PERIKLANAN
• KII2N3 - MANAJEMEN PERIKLANAN DAN PEMBELIAN MEDIA
• VPI2H3 - PERIKLANAN DAN PROMOSI PENJUALAN
• FAK2DIB2 - Manajemen Periklanan

Koleksi & Sirkulasi

Tersedia 1 dari total 1 Koleksi

Pengarang

Nama	Aileen O'Driscoll
Jenis	Perorangan
Penyunting
Penerjemah

Penerbit

Nama	Palgrave Macmillan
Kota	New York
Tahun	2018

Sirkulasi

Harga sewa	IDR 0,00
Denda harian	IDR 0,00
Jenis	Non-Sirkulasi

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