Legendary Brands: Unleashing the Power of Storytelling to Create a Winning Market Strategy
Laurence Vincent
Informasi Umum
| Kode | 23.21.396 |
| Klasifikasi | 658.827 - Use of brands and trademarks, Business names, Producer and distributor brands |
| Jenis | Buku - Elektronik (E-Book) |
| Subjek | Brand, Brand Management, |
| Dilihat | 978 kali |
| No Rak |
Informasi Lainnya
Abstraksi
Vincent, a chief strategic officer in a marketing agency, describes legendary brands as brands whose popularity is rooted in emotion, identity, and personal philosophy. He asserts that legendary brands such as American Express, Apple, and Harley-Davidson forge bonds with consumers through narratives and myths, and shows how marketers and brand managers can learn to think like storytellers by understanding the narrative cycle that binds consumers to the brand. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Koleksi & Sirkulasi
Tersedia 1 dari total 1 Koleksi
Pengarang
| Nama | Laurence Vincent |
| Jenis | Perorangan |
| Penyunting | |
| Penerjemah | |
| Tanggal Publikasi | Senin, 13 Maret 2023 |
Penerbit
| Nama | Kaplan Business |
| Kota | New York |
| Tahun | 2002 |
Sirkulasi
| Harga sewa | IDR 0,00 |
| Denda harian | IDR 0,00 |
| Jenis | Non-Sirkulasi |
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