This research was conducted to find a picture of Pocari Sweat sales promotion through Heavy Rotation Dance Cover Online Contest Program through teenagers consumers, and determine its effect on adolescent consumer response based on the model AIDA (attenion, Interest, Desire and Action) in the city of Bandung. This research used quantitative analysis, The result shown that Pocari Sweat sales promotion through Heavy Rotation Dance Cover Online Contest Program can infulence teenagers consumer responses by 30,8%.