ABSTRACT
JUICIDE WEBSITE DESIGN AS VISUAL MEDIA PROMOTION AND INFORMATION
By : Riyan Berlian
NPM : 109300088
Juicide is a bar that serves healthy drinks especially juices with the main concept 'premium juice bar street in the city'. Juicide present many unique juices menu inspired by many artist's name and also the British band's name. Juicide also has Black and white concept, combining elements of wood, fashion, music, and art that creates a nuanced garage bar. The juices divided into four categories, Basic, Vegetable, Mixed, and Smoothies. Juicide located at 5 Jalan Sultan Agung Bandung,and open from 10 am until 11 pm.
The method used in data collection are observation, interviews, literature review, data analysis, marketing mix, and Business Model Canvas. Based on data collection and analysis, it is neccesary to create a website as a promotional media.
The concept of visual design that Juicide's website used is black and white elements and also elements that reflect Juicide, such as fruit illustrations with doodle drawing style. This website consist of animation, music, video, photos, and also supported by many social media and other physical media such as business cards, packaging, goodie bags, t-shirts, lighters, and stickers. In this design the author hopes Juicide can compete with other competitors and also can increase consumer's interest to buy, especially in Bandung.
Keywords : Website, Juice, Bar, Culinary, Bandung.
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