CONTENT ANALYSIS VERBAL VIOLENCE IN PICKY PICKS’S YOUTUBE CHANNEL
DIANA APRILIA PRATIWI

Informasi Umum

Kode

23.04.4796

Klasifikasi

302.2 - communication, content analysis, semiotics

Jenis

Karya Ilmiah - Skripsi (S1) - Reference

Subjek

Content Analysis

Dilihat

190 kali

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Abstraksi

<p>ABSTRACT</p>

<p>The internet is employed as a community communication tools, along with the<br /> emergence of new media as a communication medium in today’s global society. In<br /> recent years, Indonesia have been more interested in using the internet. According to<br /> databoks.katadata.co.id, there were 204.7 million internet users in Indonesia in<br /> Januari 2022. Social media has become an indispensable tool for carrying out daily<br /> tasks. Social media is utilized as a place to express oneself in addition to being an<br /> important platform for business and marketing. YouTube is one of the social media<br /> that offers a video gateway as an alternative for the public to watch internet-based<br /> digital shows. The purpose of this study was to find out representation verbal violence<br /> in reaction content on video on YouTube channel Picky Picks. The research method<br /> used in this study is a quantitative research techniques. The researcher used two<br /> coders to ensure objectivity in coding and data collecting. Two encoders are used to<br /> assess the authenticity of the data collected and determine the correctness of the data<br /> using a reliability tet is utilized to determine the data’s accuracy. The results show<br /> The intensity of verbal violence in the promotional video on the Picky Picks YouTube<br /> channel shows a significant amount. From the entire sample of videos studied, the<br /> euphemism category ranks first as verbal violence that appears most often in Picky<br /> Picks video with 33 times or 39,1%. Therefore, most verbal violence contained in the<br /> video on Picky Picks YouTube channel is a euphemism. In the second position, the<br /> verbal violence often used by Picky Picks’s video is dysphemism. The conclusion of<br /> this study shows for the government should be more active in controlling YouTube<br /> channels that have similar content with research, by blocking and ensnaring channel<br /> creators on YouTube who have harmful content, with the previously discussed law,<br /> namely the ITE Law (Information and Electronic Transactions). To prevent the<br /> proliferation of these Youtube channes which can damage the morale of society. For<br /> readers, with the research that has been made, hopefully, it will be an additional<br /> insight and prefer the Youtube channel as entertainment.<br /> Keywords : Communication, Content, Youtube, Channel</p>

• COH1B3 - INTRODUCTION TO COMMUNICATION STUDIES

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